This week, leading automotive maker BMW plans to launch an updated version of the company’s popular i3 series.

As part of this development, the automaker is expected to introduce two new devices in the upcoming Q1 of 2021. It will be these that are said to be going for the mid-level model of its flagship i7 and the lower-mid variety as well. These devices will come with better performance, improved cameras, and a wider range of sensors, including 360-degree sensing, which allows for automatic lane changes in certain situations. Both the i7 and the i3 will feature in the lineup on both fronts, while i3 on the lower-end has been delayed until next year. However, according to reports, production may start in spring 2023.

As it stands now, there isn’t too much information about what this all means. Thus far, one thing to note is that the first device we should really see coming out of BMW will likely be more affordable than that of Audi or Mercedes-Benz cars. For example, the compact carmaker announced last year that it would soon introduce a crossover iX, but given the current demand for passenger vehicles, the firm hasn’t confirmed the release date for any such device. Furthermore, BMW recently stated that its own electrified models will be available by mid-2022. We don’t know who else will take advantage of it, so expect there to be at least a couple of announcements from companies like Tesla, Volkswagen, and GM.

Given its history when it comes to launching new devices, the automaker must make sure that they get their act together. Otherwise, it might have some competition from the likes of rival Audi, especially after those folks have already taken notice of this plan. And at the same time, no matter how many rumors we hear about such devices, BMW has not even officially revealed them yet.

As you can see, the i3, iX, and i3 Max will all include a full redesign of the standard i3 series including trim levels ranging from 500 to 740 horsepower. That being said, the four will also have extra features like larger battery packs and autonomous driving tech. All three models will be sold in black instead of a few color options. They’ll also differ slightly in prices with their bigger versions having a starting price of US$100,000 (approximately $80,000) more. Similarly, i3 Max gets its name because it’ll have the same size and body dimensions as the regular variant but with higher specifications, including the aforementioned technology. Lastly, BMW says that there will be a slight upgrade in terms of exterior look with the iX and i3 Max. Additionally, despite just offering similar features and power, the i3 and X will only come with 8-inch touchscreens, whereas the previous generation offered 12.3 inches of screens for the i3 and its sibling. But given the fact that this is a redesign, things look very promising. There are several i3 models that offer up to eight-inch displays, so it seems that something could happen. Either way, there aren’t many details that we do know about these models yet, which is why there’s a chance this isn’t another limited edition.

Now let’s talk about the most important question, which is when production will go down. Well, there have been leaks that show a possible December 17th launch; however, there’s no official word on when it’s actually going to roll out. What we do know is that it’s scheduled for the middle of 2022, and that BMW will reveal the redesigned iX and i3 models before the end of the year itself. So it seems reasonable to assume that consumers will need to wait until then to receive their hands on what they come with. Even though BMW has promised us that none of its new products to arrive by winter of 2022, there’s no guarantee that they’ll give us a product or two before Christmas.

For now, it looks like production for the models of 2020 is going to be fairly high, with each model costing roughly US$500,000, which puts us in a good position for the next vehicle. So based on everything we know about it so far, let’s see if BMW makes sense to bring its SUV back into the fold. I hope so! Let me say that BMW hasn’t exactly had a great track record for introducing updated family cars. Sure, there was always going to be some sort of change in style since it’s a German brand, but it didn’t manage to gain significant traction. Maybe if BMW wants to compete with Audi and Mercedes, then it needs to think bigger on the design front. Since the BMW franchise also includes sports cars, then probably shouldn’t it push ahead with the expansion of its offerings? Plus, the market is changing rapidly, so there’s not saying that BMW won’t become increasingly irrelevant once again. Hopefully, it’ll finally learn from past failures, and it starts offering new premium options for mainstream buyers.

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